The Lyric Group provides brand management and business development for emerging food brands. We help early stage brands grow by developing effective go-to-market strategies. Our clients tap into deep-rooted relationships within our established pipeline of A-list retailers, helping them grow profitably and keeping their brands on the shelf.

We offer a diverse and broad range of consultative services:

  • Strategic planning
  • Sales forecasting
  • Sales to specialty, grocery, foodservice, club & drug channels
  • Marketing & promotion
  • Cost analysis
  • Trade spend planning & analysis
  • Competitive market studies
  • Product development
  • Formulation development
  • Identification of brand & line extensions
  • Distributor & broker network creation
  • Distributor & broker network management
  • Co-packer identification & management
  • Packaging design relationships
  • Freight, warehousing & fulfillment management
  • Export development
  • Brand building workshops
  • Public relations
  • Staffing & training